Curatology is a facilitated practice that helps teams make sense of what they carry – their habits, rituals, stories, assumptions, and shared experiences – and translate that into insight, alignment, and cultural clarity.

In periods of change, growth, restructuring, or transition, teams often struggle to articulate what matters and why. Curatology creates structured space for that work.

It helps people understand the culture they are already shaping – and decide how to shape it next.

The Museum You Carry is the book Jenny Theolin is writing. A museum catalogue for organisational culture: research, stories, artefacts, and practical frameworks. It is being informed by real facilitation work and real organisations. Not yet published. Join the waitlist.

Anyone responsible for culture, formally or not. CHROs, founders, transformation leads, people directors, and the leaders who know something needs to shift but are not sure where to look first. It works at the level of leadership teams, departments, or whole organisations.

The Guided Tour is a facilitated half-day or full day with Jenny, using the C.U.R.I.O. method. It produces a clear output: what to keep, what to evolve, and what to let go. It is the fastest and most accessible way to begin.

The Full Exhibition is a bespoke physical or digital exhibition designed and built from your organisation's own artefacts, stories, and culture evidence. It involves a discovery process, exhibition design across six rooms, and a facilitated opening. It ends with a custom-printed catalogue. It is a significantly more intensive and lasting experience.

A half-day session runs approximately three to four hours. A full day runs six to seven hours with breaks. There is pre-work, an artefact collection brief sent to the client four weeks in advance, which typically takes a few hours to complete.

From first conversation to installation, typically eight to twelve weeks. Discovery takes four to six weeks. Design and production take two to four weeks. Installation is one to two days on-site. The exhibition itself typically runs for one to four weeks inside the organisation.

Yes. The digital exhibition is a fully designed environment, a space the organisation moves through room by room, accessible to everyone regardless of location. It is particularly suited to hybrid and distributed organisations. It can run alongside a physical installation or as a standalone offer.

The Guided Tour starts from £5,000 / €6,000 for a half-day and from £8,000 / €9,500 for a full day. The Full Exhibition starts from £25,000 / €30,000, with large enterprise engagements from £50,000 / €58,000. Pricing is transparent and discussed in full before any proposal is sent.

Yes. Real artefacts, real stories, and real organisations inform The Museum You Carry. Contributions can be made with full attribution, anonymously, or under a pseudonym. Speak to Jenny directly if this is of interest.

With a conversation. Thirty minutes. No pitch deck. No obligation.

Get in touch: jenny@studiotheolin.com