Jenny Theolin: Curator. Learning designer. Exhibition producer. The person writing The Museum You Carry.

Curatology is built on twenty years of keeping two practices apart, and then deciding not to.

She has created, curated and produced 15+ art, design, and photography exhibitions, including work for H&M Foundation and WaterAid. She has facilitated design thinking with Sveriges museer, produced the Arwidsson Talks conference at Moderna Museet, and run an innovation day at the Nobel Prize Museum. She has designed culture transformation programmes across six countries, built learning infrastructure for 1,500 leaders, and facilitated leadership experiences for audiences from intimate executive teams to 1,400 people, from the European Parliament to global fashion brands.

Curatology is what happened when she stopped keeping them apart.

She is a firm believer the workplace needs more art. Not as decoration. As a way of seeing. Art makes culture visible. It gives identity a form. It anchors abstract values in something people can point to. That belief sits at the heart of every Curatology engagement.

The central observation: organisations function like living museums. They accumulate artefacts, rituals, and inherited processes that quietly shape culture, mostly without realising it. The solution is not another engagement survey. It is deliberate curatorial attention.

The Museum You Carry – forthcoming.

Jenny is the author of Dare to Facilitate, described by Creative Boom as a book that shakes up creative management. The Museum You Carry is her second book. It is being written alongside real facilitation work, informed by real organisations and real artefacts.