Curatology is the art and practise of everyday curation.

It begins with noticing. A chipped mug, a concert ticket, a scarf passed down. These are not just things. They are memory-keepers, identity-shapers, quiet witnesses to our lives.

In a world that rushes forward, Curatology slows us down. It asks us to look again, to honour what we carry, and to find meaning in the overlooked. Every pocket, every drawer, every shelf is already a museum – one that reveals who we are, where we have been, and how we belong.

Curatology is not about preservation. It is about participation. A living, breathing way of seeing that turns the ordinary into the extraordinary, that our lives are exhibitions worth curating.