Culture is already being curated in your organisation. The question is whether you are doing it deliberately.
Curatology is a methodology for understanding organisational culture through its observable evidence.
Why this matters
Only 23% of employees globally feel engaged at work. That number has not moved in twenty years.
The problem is not effort. It is attention.
Organisations invest enormously in culture. Surveys. Value statements. Engagement programmes. And yet most cannot explain how their culture was actually formed, what is sustaining it, or what is quietly undermining it.
Culture is not hidden. It lives in the artefacts, rituals, and inherited processes already present in everyday work. The thing nobody has questioned in three years. The ritual that survived four restructures. The story every new hire gets told before they have had time to form their own opinion.
We have just stopped looking at it properly.
That is what Curatology is for.
The Methodology
Curatology borrows directly from museum practice. Slow looking. Deliberate attention. A structured way to examine what an organisation is already carrying, and decide what to keep, what to evolve, and what to finally let go.
The methodology is built around two things: six exhibition rooms, each one holding a different dimension of culture, and a five-step practice called C.U.R.I.O. Together they make culture tangible enough to work with. Not just discuss.
The six rooms are The Collection Room, The Transformation Room, The Connection Room, The Echo Room, The Imagination Room, and The Becoming Room. Each one asks a different question. Each one reveals something the organisation has been carrying without quite noticing.
C.U.R.I.O. is the practice for doing something about it. Choose. Uncover. Reflect. Interpret. Offer. Five steps from noticing to action.
→ Explore the Methodology
The Museum You Carry is the book in development. A fictional walk through a real problem. Six rooms. Countless objects. Every single one recognisable. Join the waitlist to be first to know when it is ready.
The Work
When you work with Curatology, you work with Jenny directly.
She brings twenty years of exhibition production, facilitation, and organisational culture work to every engagement. She has produced exhibitions for H&M Foundation and WaterAid, facilitated design thinking with Sveriges museer, produced events at Moderna Museet, and run an innovation day at the Nobel Prize Museum. She has designed culture transformation programmes across six countries and facilitated leadership experiences for audiences from intimate executive teams to 1,400 people.
Every engagement starts from the same place: the artefacts, rituals, and inherited processes already present in your organisation. What you choose to do with them is up to you.
→ Read more about The Work
The Guided Tour
A facilitated half-day or full day, using the C.U.R.I.O. method. We examine what your organisation is carrying and produce a clear output: what to keep, what to evolve, and what to let go. Not a workshop with a workbook. A structured examination of your actual culture, using your actual material. The kind of session that makes visible what has been sitting in plain sight for years.
From £5,000 / €6,000
→ Book a Conversation
The Full Exhibition
A bespoke exhibition co-designed with your organisation and built entirely from its own artefacts and culture evidence. Physical, digital, or both. Six rooms. Facilitated opening. Every Full Exhibition ends with a custom-printed catalogue: your museum, in book form. The kind of experience that changes how your people see where they work.
From £25,000 / €30,000
→ Enquire about availability
The Book – forthcoming
The Museum You Carry is the book in development. A fictional walk through a real problem. Six rooms. Countless objects. Every single one recognisable. The kind of book that makes you look differently at the organisation you walked into on Monday morning. Join the waitlist to be first to know when it is ready.
→ Join the waitlist
The Vision – The Museum of Organisational Culture
There is no institution in the world dedicated to understanding and exhibiting organisational culture as a field. Not one. No permanent collection of the artefacts, rituals, and inherited practices of working life. No public space for the people who have spent their careers inside organisations wondering why they felt the way they did.
That is the gap. And it has been sitting open long enough.
The Museum of Organisational Culture is the long game behind everything on this page. A permanent institution. A living collection. A research function. A public programme. Built on the Curatology methodology, informed by The Museum You Carry, and funded by the organisations and institutions who understand that culture deserves more than a survey.
It begins here. With a methodology already in use, a book in development, and a collection already growing.
If you are a museum, a cultural institution, a university, a foundation, or an organisation that wants to be named as a founding supporter, we want to hear from you.
→ Read more about the Vision
Common Questions
The most useful conversations often start with a question. These are the ones we hear most often. If yours is not here, send it directly.
→ jenny@studiotheolin.com
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Curatology is a facilitated practice that helps teams make sense of what they carry – their habits, rituals, stories, assumptions, and shared experiences – and translate that into insight, alignment, and cultural clarity.
In periods of change, growth, restructuring, or transition, teams often struggle to articulate what matters and why. Curatology creates structured space for that work.
It helps people understand the culture they are already shaping – and decide how to shape it next.
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The Museum You Carry is the book Jenny Theolin is writing. A museum catalogue for organisational culture: research, stories, artefacts, and practical frameworks. It is being informed by real facilitation work and real organisations. Not yet published. Join the waitlist.
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Anyone responsible for culture, formally or not. CHROs, founders, transformation leads, people directors, and the leaders who know something needs to shift but are not sure where to look first. It works at the level of leadership teams, departments, or whole organisations.
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The Guided Tour is a facilitated half-day or full day with Jenny, using the C.U.R.I.O. method. It produces a clear output: what to keep, what to evolve, and what to let go. It is the fastest and most accessible way to begin.
The Full Exhibition is a bespoke physical or digital exhibition designed and built from your organisation's own artefacts, stories, and culture evidence. It involves a discovery process, exhibition design across six rooms, and a facilitated opening. It ends with a custom-printed catalogue. It is a significantly more intensive and lasting experience.
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A half-day session runs approximately three to four hours. A full day runs six to seven hours with breaks. There is pre-work, an artefact collection brief sent to the client four weeks in advance, which typically takes a few hours to complete.
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From first conversation to installation, typically eight to twelve weeks. Discovery takes four to six weeks. Design and production take two to four weeks. Installation is one to two days on-site. The exhibition itself typically runs for one to four weeks inside the organisation.
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Yes. The digital exhibition is a fully designed environment, a space the organisation moves through room by room, accessible to everyone regardless of location. It is particularly suited to hybrid and distributed organisations. It can run alongside a physical installation or as a standalone offer.
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The Guided Tour starts from £5,000 / €6,000 for a half-day and from £8,000 / €9,500 for a full day. The Full Exhibition starts from £25,000 / €30,000, with large enterprise engagements from £50,000 / €58,000. Pricing is transparent and discussed in full before any proposal is sent.
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Yes. Real artefacts, real stories, and real organisations inform The Museum You Carry. Contributions can be made with full attribution, anonymously, or under a pseudonym. Speak to Jenny directly if this is of interest.
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With a conversation. Thirty minutes. No pitch deck. No obligation.
Get in touch: jenny@studiotheolin.com