Jenny Theolin

Founder. Curator. Experience Designer. Exhibition Producer. The person writing The Museum You Carry.

Curatology is built on twenty years of keeping two practices apart, and then deciding not to.

Jenny has created, curated and produced 15+ art, design, and photography exhibitions, including work for H&M Foundation and WaterAid. She has facilitated design thinking with Sveriges museer, produced the Arwidsson Talks conference at Moderna Museet, and run an innovation day at the Nobel Prize Museum. She has designed culture transformation programmes across six countries, built learning infrastructure for 1,500 leaders, and facilitated leadership experiences for audiences from intimate executive teams to 1,400 people, from the European Parliament to global fashion brands.

She is a firm believer the workplace needs more art. Not as decoration. As a way of seeing.

Jenny is the author of Dare to Facilitate, described by Creative Boom as a book that shakes up creative management. The Museum You Carry is her second book.

Jenny works globally from Stockholm.

“Jenny braves the difficult questions, has a sixth sense for when to change course, and has curated a toolkit of techniques that intuitively challenge participants to yield the greatest impact.”

– Myriam Haydes, Workshops Work Podcast


“Worked with Jenny on an innovation day at the Nobel Prize Museum. She got up to speed quickly and elevated the project several levels. Jenny delivers energy combined with a professional attitude.”

– Mikael Ritsfalk, General Manager, Strawberry Arena (former Unga Innovatörer)


“Working with Studio Theolin was a very reassuring process. The engagement was present all the way towards the goal.”

– H&M Foundation

Curatology is growing.

The advisory board is being formed. Guest curators and contributors are joining the project as the book develops and the methodology takes shape in the world. Each one brings a perspective that deepens the practice: researchers, practitioners, artists, and organisational thinkers who find this kind of work genuinely interesting rather than merely useful.

We will be announcing them here as they come on board.

If you want to be part of what this becomes, get in touch.

→ jenny@studiotheolin.com