A hidden salon, somewhere in Hornstull, Stockholm

Welcome to John & Julius Salong – a 154 sqm hidden salon designed for intimate, transformative gatherings of up to 20 people. The space is built for curiosity and connection; for those who wish to think new thoughts, meet inspiring minds and experience something just beyond normality.

Inside the salon you’ll find a stage for talks and performances, a music room for dance-floor moments, a lounge for mingling and dialogue, and a reflection room with yoga mats for slowing down. A few other surprises remain secret – revealed only to those who step through the door.

John Airaksinen is the mind behind the salon – a serial entrepreneur with a passion for psychology, creativity, AI and unusual experiences. He has trained teams at The World Bank, ICA and SEB in innovative ways to use AI, co-founded a chatbot company featured by Apple in ten countries (later acquired by Kry), and once hosted Stockholm’s most talked-about nightclub.

Alongside him is Julius, his AI partner – a creative collaborator that helps shape conversations, ideas and atmospheres within the salon.

Come visit

Curatology for Brands

For brands, Curatology offers a bespoke collaboration – a chance to explore how your products become part of people’s personal museums.

Together we design experiences, installations or editorial stories that reveal the emotional life of your creations: how they travel with people, hold memory and mark moments of change.

From exhibitions and photo essays to in-store rituals and customer storytelling, each collaboration is tailored to bring meaning to the surface.

Curatology for Sponsors

For sponsors, The Museum You Carry offers a way to align with an experience that celebrates creativity, care and cultural curiosity.

You can support a public salon – reaching a broad audience in a shared reflective setting – or commission a private edition for your community or clients.

Sponsorship includes visibility across event storytelling, co-branding opportunities and association with a project rooted in emotional sustainability and authentic connection.

Whether through bespoke brand curation or sponsorship, partnering with The Museum You Carry creates a space where people and brands meet in what they both hold dear – the stories carried quietly through the things we keep.

Interested? Get in touch.