Curatology™ is the art and practice of everyday curation.

It begins with noticing: a chipped mug, a concert ticket, a scarf passed down. These are not just things; they are memory-keepers, identity-shapers, quiet witnesses to our lives.

In a world that rushes forward, Curatology slows us down. It asks us to look again, to honour what we carry, and to find meaning in the overlooked. Every pocket, every drawer, every shelf is already a museum that reveals who we are, where we have been, and how we belong.

Curatology is not about preservation but participation. It is a living, breathing way of seeing that transforms the ordinary into the extraordinary and reminds us that our lives are exhibitions worth curating.

Artist Statement

I have moved across countries and cultures more than fifteen times. The few objects I chose to keep became a thread through it all, small constants that shaped each new beginning. Over time, I came to see these choices as a practice, and I call it Curatology.

In truth, we are all already curators. Each of us is building a personal museum made of the objects that travel with us, shift with us, and quietly tell our stories.

This practice is not only personal but also collective. Objects at work, a notebook, a desk, a tool that carries the imprint of use, also hold meaning. They connect us to colleagues, teams, and transitions, turning workplaces into living museums of culture and collaboration.

My intention is to share this work with others through a simple methodology: Choose, Uncover, Reflect, Interpret, Offer (C.U.R.I.O.). With it, anyone can turn everyday objects into stories, and stories into connection.

Curatology is not preservation but participation. It is a way of seeing that makes the ordinary extraordinary, and a reminder that the museums we carry are worth noticing.

– Jenny Theolin