We are all curators.
Every pocket and drawer holds a museum.

Objects are not just things.
They carry memory, identity, and love.

Everyday objects matter.
They build belonging.
They shape our stories.
They connect us to others.

Curatology is not preservation.
It is participation.
A way of seeing, honouring, and living.

The museums we carry are already with us.
They remind us who we are, and who we are becoming.

So look again, look closer.

Curatology™ is the art and practice of everyday curation, noticing, keeping and sharing what shapes our lives.

It begins with noticing.

A chipped mug. A concert ticket. A ritual repeated at work. A phrase that keeps returning in meetings. These are not just things or habits. They are carriers of memory, identity, and experience.

In life and in organisations, meaning is being curated every day. Through what we keep, what we repeat, what we repair, and what we let go of. Much of this happens unconsciously, until change or friction invites us to look more closely.

Curatology slows us down just enough to notice what is already shaping us. Drawing on art, anthropology, and human experience, it offers a way of seeing that connects the poetic with the practical.

This work is not about preservation. It is about participation. About making conscious choices around what we carry forward, as individuals, teams, and organisations.

Because our lives and our cultures are living exhibitions.
And they are worth curating.

Curatology for Brands

For brands, Curatology offers a bespoke collaboration – a chance to explore how your products become part of people’s personal museums.

Together we design experiences, installations or editorial stories that reveal the emotional life of your creations: how they travel with people, hold memory and mark moments of change.

From exhibitions and photo essays to in-store rituals and customer storytelling, each collaboration is tailored to bring meaning to the surface.

Curatology for Sponsors

For sponsors, The Museum You Carry offers a way to align with an experience that celebrates creativity, care and cultural curiosity.

You can support a public salon – reaching a broad audience in a shared reflective setting – or commission a private edition for your community or clients.

Sponsorship includes visibility across event storytelling, co-branding opportunities and association with a project rooted in emotional sustainability and authentic connection.

Curatology for Organisations

For organisations, Curatology offers a structured yet human way to explore the invisible forces shaping culture, learning, and change. Through curated experiences, workshops, and interventions, we help teams notice what they are already carrying and make intentional choices about what should shape the future.

From leadership reflection and learning design to Company Biennales and culture work, each collaboration is tailored to surface meaning, strengthen connection, and support organisations in navigating complexity with care and clarity.

Whether through bespoke brand curation or sponsorship, partnering with The Museum You Carry creates a space where people and brands meet in what they both hold dear – the stories carried quietly through the things we keep.

Interested? Get in touch.

Statement of Practice

I have lived and worked across countries and cultures more than fifteen times. In each move, only a small number of objects travelled with me. These chosen belongings became a thread of continuity, shaping each new beginning and anchoring identity across change.

Over time, I came to understand these choices not as sentimentality, but as a practice. I call it Curatology.

Curatology recognises that we are all already curators. Each of us carries a personal museum formed through the objects we keep, repair, share, and release. These objects hold memory, identity, and lived experience. They tell stories long before we find words for them.

This practice extends beyond the personal into the collective. In organisational life, objects and artefacts such as notebooks, tools, systems, and workspaces carry meaning, relationships, and history. They connect people across roles and transitions, quietly shaping culture and collaboration. Workplaces, too, become living museums.

My work explores this intersection between art, anthropology, and human systems. Through a simple and repeatable methodology, Choose, Uncover, Reflect, Interpret, Offer (C.U.R.I.O.), I invite individuals and organisations to use everyday objects as entry points into reflection, dialogue, and shared meaning.

Curatology is not about preservation. It is about participation. It offers a way of seeing that transforms the ordinary into something worth noticing, and affirms that the museums we carry, personally and collectively, are active, evolving, and deserving of care.

– Jenny Theolin