Imagination Room

Not every object exists in the world.

Some live only in the mind. A promise once made. A conversation never had. The shape of a future home. The outline of a life imagined.

Psychologists call these mental objects. They can evoke emotion as vividly as tangible ones. Artists know this well. Creation begins with a phantom. The chair before it is carved. The melody before it is hummed.

We curate futures not only by collecting what is, but by tending to what might be. In this room, absence hums like presence. The objects are made of memory, dream, and desire.

Unwritten letters
The conversations that never happened.

Dream blueprints
Imagined homes, careers, or journeys.

Phantom keepsakes
Items that once were, or might one day be.

Curator’s Lens for Organisations

Futures are shaped long before they are built.

In organisations, imagination appears as:

  • vision and strategy

  • stories leaders tell about what lies ahead

  • possibilities that feel exciting or risky

  • ideas that exist before they have permission

Curatology helps organisations notice what futures they are already curating through language, attention, and choice.

What future is your organisation quietly preparing for?