Curatology is a facilitated practice that helps teams make sense of what they carry – their habits, rituals, stories, assumptions, and shared experiences – and translate that into insight, alignment, and cultural clarity.

In periods of change, growth, restructuring, or transition, teams often struggle to articulate what matters and why. Curatology creates structured space for that work.

It helps people understand the culture they are already shaping – and decide how to shape it next.

Organisations often experience:

• Change fatigue

• Surface-level engagement

• Teams working alongside each other, not with each other

• Values that exist in documents but not behaviour

• Offsites that inspire briefly but don’t shift anything

Curatology creates depth without heaviness. It enables meaningful reflection that leads to shared understanding – not just discussion.

It strengthens alignment at a human level, which makes strategy easier to execute.

Most workshops focus on outputs: ideas, plans, action lists.

Curatology focuses on coherence.

Participants move from noticing to understanding to shared articulation. The result is not just insight, but common language and stronger connection.

This is not an energiser.
It is culture work.

Leaders typically see:

• Greater clarity around identity and purpose

• Stronger trust and psychological safety

• Clearer articulation of values in practice

• Increased empathy across roles and disciplines

• Better quality conversations during change

Curatology is particularly effective during:

• Restructures

• Mergers

• Leadership transitions

• Onboarding redesign

• Strategy resets

• End-of-year reflection or milestone moments

Curatology is delivered through intentionally designed flagship experiences, including:

• Leadership Curations — Deep, facilitated sessions that help senior teams articulate who they are and how they want to lead.

• The Museum You Carry — An immersive experience where participants explore identity and culture through objects and stories.

• Transition & Change Curations — Structured reflection experiences designed for moments of restructuring, onboarding, or endings.

• C.U.R.I.O. Labs — Practical, hands-on sessions where teams apply the methodology to real organisational challenges.

Each experience is tailored to your context, size, and objective – from intimate executive rooms to large-scale gatherings.

No.

Curatology is grounded in research from anthropology, material culture, psychology, and learning theory. It works because it aligns with how humans actually form identity and culture – through shared meaning and lived experience.

It complements strategy.
It strengthens execution by deepening understanding.

Senior leaders often describe it as thoughtful, rigorous, and unexpectedly practical.

Curatology can be delivered as:

• A keynote experience

• A half-day or full-day facilitated session

• A leadership offsite intervention

• A multi-session culture journey

• A modular onboarding or transformation programme

Experiences can be analogue, experiential, reflective, interactive — depending on your setting and ambition.

Each engagement is designed with precision.

Jenny Theolin is a facilitator, experience and culture designer, and organisational storyteller with extensive experience in learning, leadership development, and transformation.

She combines research-backed insight with experiential design – bringing clarity without oversimplifying, depth without heaviness, and structure without rigidity.

She creates environments where people think more carefully –and connect more meaningfully.

If you are responsible for culture, leadership, or people development and are considering something beyond a standard workshop, the next step is a conversation.

We’ll explore:

• Your current context

• What feels misaligned or unclear

• What kind of intervention would genuinely serve your people

From there, we design intentionally.

Because culture does not shift through documents.
It shifts through what people understand, articulate, and carry forward together.